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Introducing a breakthrough campaign from ACUVUE®

You won't believe your eyes


Our ACUVUE® Multifocal campaign is LIVE again!

Following the great success of our national media campaign in Autumn 2021, we are now launching a second burst of our campaign dedicated to presbyopic patients!

You won't believe your eyes

Our national media campaign provides the perfect opportunity to help you drive growth by attracting new presbyopic patients and encouraging trials of multifocal contact lenses.

Our research shows that presbyopic patients wearing multifocal contact lenses are extremely valuable, as they are more loyal to their optician and they are higher spenders, so they generate more value for your practice*.

Now is your chance to offer your patients the vision they remember.




Talking about presbyopia

Many people may not have heard the term presbyopia before and it can sound worrying when heard for the first time. Communicating that this is a common, easily managed condition will go a long way to help put them at ease.

Why not see if your patients can relate to these six everyday examples of presbyopia:


Squinting when reading labels

Restaurant menus are difficult to read

The stats on their fitness app aren’t easy to focus on

Maps on their phone seem too small

Entering a credit card number can be abit of a guess

Reading more than the newspaper headline is a problem

The great news is that ACUVUE® Multifocal contact lenses have a solution to suit your patients’ presbyopic needs. Which means it’s never been easier to show your patients what they've been missing.


Trust is earned. ACUVUE®: The most trusted brand by opticians in the United Kingdom1#


At Johnson & Johnson Vision we have a suite of useful social and digital assets to help your patients understand the benefits of ACUVUE® Multifocal contact lenses.

Click the link below to download them or speak to your ACUVUE® Account Manager to learn more about the campaign and how you can get involved.


Download Your ACUVUE® MULTIFOCAL Marketing Assets


 All ACUVUE® contact lenses have Class 1 or Class 2 UV-blocking to help provide protection against transmission of harmful UV radiation to the cornea and into the eye. UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area. UV transmission measured with -1.00 lens.

* MF Segmentation 2020 UK, Total Sample N=1500 45-64 year olds suffering from Presbyopia (n=1246 glasses only wearers, n=114 MF CL wearers).

# Survey among 150 Eye Care Professionals from the United Kingdom conducted from May 2021 to June 2021


1. JJV Data on File 2022, Data Substantition for United Kingdom ACUVUE® Claims.

Important Safety Information

ACUVUE® Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Contact lenses should not be used in case of eye infections or any other eye conditions, or in case of a systemic disease that may affect the eye. For complete information, including contraindications, precautions and adverse reactions, please consult the Instructions for Use or visit our J&J website